The most effective way to advertise a rental property these days is to list it online. However, typing up a typical rental ad and posting it to a website or two is not going to get you very far. If you decide to advertise your house for rent online and then sit back and wait for potential tenants to come to you, you will probably find yourself with vacancies for quite some time. As a landlord looking to market a rental property, there is a bit more legwork you’ll need to do. Here are five tips to help you find quality tenants online:
Determine Your Renters Profile
When you create a listing and plan to advertise your rental property online it is important to define who you will be gearing your ad towards. For example, if your rental property is a trendy bachelor condo on the top floor of a high-rise building, chances are your target audience isn’t senior citizens. Once you understand the type of renter you will attract with your property, you can focus on the areas that will best catch their attention.
Examine Online Habits of Potential Tenants
In order to get your rental property ad seen by your target audience, you’ll need to study the websites they visit and find out what they’re doing on the Internet. By doing this you can make your rental listing available to renters through these channels, hence increase the chances of it to be seen.
Make Use of Syndication
Sure, you can advertise your rental property online by manually posting it to a popular rental site or two, but why not use syndication? Syndication is a property listing tool that allows you to list your rental property on the top sites with only a few mouse-clicks. It’s all about making things easier!
The Pursuit of Tenant Happiness
At any given moment, there are renters in search of a home and they have questions to be answered. The trend in this day and age is to refer to relevant online communities. There are sites like Quora where people ask questions on nearly all topics, including real estate. Chances are good you’ll find tons of potential tenants searching for their perfect home there. Browse sites like this and see if you can offer answers with your rental property. There you can find people searching for exactly what you’re offering! Provide links to your listing and you could find the perfect match this way.
Social Networks Are Where It’s at!
We’re not entirely sure what “it” is, but we do know that if you take to social networking to help market your rental property, you’ll quickly notice how effective it is when it comes to finding tenants online. With social networks such as Facebook, you are able to post your rental listing along with photographs and video tours. A descriptive, attention-grabbing ad along with pictures and video will surely get “shares” and “likes”.
If you kick back and do nothing to find tenants online, the process of finding renters will be drawn out. Speed things up and increase your chances of finding the ideal renter by paying attention to the tips listed above! Be a smart landlord and market your rental property effectively.
Author: Oksana Tunikova