Detroit Takes the Lead: America’s New No. 1 Luxury Housing Market

A Ranking That Reflects Reinvention

Each quarter, Realtor.com and The Wall Street Journal collaborate to identify the top-performing luxury housing markets across the country. The ranking evaluates 60 metro areas based on factors such as housing supply and demand, local economic strength, and overall quality of life.

The Fall 2025 list illustrates how dynamic the U.S. luxury landscape has become, proving that a city doesn’t have to sit on a coastline to deliver prestige and opportunity.

Detroit vs. Everybody: The Value of Accessible Luxury

Lower Entry Point

One of Detroit’s biggest draws is accessibility. To enter the top 10% of the local luxury market, buyers need about $721,625, compared with the national luxury threshold of $1,243,506 as of September 2025. Despite that affordability, demand remains strong; million-dollar listings spend a median of 57 days on the market, notably below the national average of 78 days.

Even at higher tiers, Detroit remains a standout value. Homes in the 95th percentile are priced just under $1 million, while nationally that figure is closer to $1.95 million. At the 99th percentile, luxury listings hover around $2.84 million, roughly half the national benchmark of $5.41 million.

In short, buyers in Detroit can enter the luxury segment at a far more attainable price point, without compromising on space, amenities, or lifestyle.

Pockets of Prestige

Despite its accessible luxury threshold, Detroit is home to several ZIP codes that easily cross the million-dollar mark:

• Birmingham (48009): $1,478,125 median listing price
• 48301: $1,107,500
• 48306: $1,019,900

These neighborhoods reflect Detroit’s spectrum of luxury living, from approachable elegance to elite exclusivity. The city’s defining advantage lies in its value: buyers can access premier properties and amenities at prices well below those in traditional high-end markets.

New Entrants to the Top 10

Two markets made their debut in this quarter’s Top 10:

• San Diego–Carlsbad, CA (#7): $2.88M, down 4% YoY, signalling improved affordability.
• Hilton Head Island–Bluffton–Beaufort, SC (#8): $1.79M, steady YoY.

They replaced Prescott, AZ, and Providence–Warwick, RI–MA.

Coastal Charm Returns

Both San Diego and Hilton Head Island embody coastal luxury with a strong lifestyle appeal. San Diego’s high-end market remains among the priciest in the nation, but recent price adjustments have made it more attainable for luxury buyers.

Meanwhile, Hilton Head Island’s rise is driven by an improved balance between inventory and demand, along with strong small-business growth and abundant local amenities, from high-end dining to resort-style living.

The Most Expensive Market

Rounding out the top 10, Santa Maria–Santa Barbara, CA remains one of the most expensive markets in the U.S., with luxury homes starting at $8,950,000. Areas such as Montecito (93108) and Santa Barbara (93110) consistently rank among the nation’s most exclusive ZIP codes.

Honorable Mentions

Beyond the leading metros, several others continue to perform impressively in the luxury sector.

• Atlanta, GA, and Chicago, IL show steady growth in high-end housing demand.
• Lifestyle destinations like Boulder, CO, and Coeur d’Alene, ID, remain favorites among buyers prioritizing scenery and quality of life.

The Takeaway

Detroit’s rise to the top of the luxury market list is more than symbolic; it’s proof that reinvention pays off. The city’s mix of affordability, economic momentum, and diverse housing options is redefining what luxury can look like in America.

As other metros like San Diego and Hilton Head make their climb, the Fall 2025 rankings show one clear trend: luxury is no longer just about price; it’s about value, lifestyle, and opportunity.